Change
Anyone noticed an advertising campaign hitting the streets of Amman recently:
(click on photo to enlarge)
Why do I cringe when I read this? Probably a scheme devised by some American on a USAID project that we don't need – part of the 'regime change' mindset.
Why is it that Jordanians have to 'change' anyway?
I much prefer the word 'evolve'.
But alas, change it seems to be ….. 'you Arabs cannot evolve … we might not like it ….. and besides, we have orders … you must become a democratic state … and for that you have to change. What? Palestine? Oh that …..' J
(click on photo to enlarge)
Why do I cringe when I read this? Probably a scheme devised by some American on a USAID project that we don't need – part of the 'regime change' mindset.
Why is it that Jordanians have to 'change' anyway?
I much prefer the word 'evolve'.
But alas, change it seems to be ….. 'you Arabs cannot evolve … we might not like it ….. and besides, we have orders … you must become a democratic state … and for that you have to change. What? Palestine? Oh that …..' J
posted by joladies at Friday, November 10, 2006
6 Comments:
Thank you for this observation, it accurately reflects the misunderstanding between nations.
I am really surprised how you interpreted this advert and decided that it is a US promotion of change.
Why did you cling to the world change and forgot the whole context?!
I hope we will not deny our need for radical changes in our societies...especially when it comes to mentality...
our ambitions can only be acheived through fundamental changes...
:) even if its from the USAID perhaps we should listen to it!!!
and i found it hard to see how you read this sentence and suddenly linked to the US policies and democracy and finally concluded it with the situation in Palestine!!!!!
This approach to our surrounding whether good or bad is the first step to change!!! If you were able to look beyond this narrow scope of anti-american mindset, u may have found the advert interesting and perhaps never linked it to the US first place...
thank you sa3d at least you understand!
Anonymous - you must have designed the campaign .... hence the reason you didn't understand the point. And now it's radical change you advocate .... whatever happened to watching ambition evolve through hard work and cultural identity - why the need to change ... change what exactly? Ambitious individuals have always achieved ... they don't need a signpost to lead the way. Reference to Palestine - is about democracy.. or do I have to spell it out for you ...
"This approach to our surrounding(s) whether good or bad is the first step to change" And there you go again, demanding change .... what on earth do you mean? J
What has USAID done to you??!! Do you know that they are behind this advertisement? And I certainly cannot see how you can link this advert to Palestine and democracy! T
.. just a political observation .... nothing really to do with the poster just the word 'change'... semantics really ....
It's probably a commercial campaign
for a job vacancy in some high flying land development company! J
Martin Luther King, Jr: "Man must evolve for all human conflict a method which rejects revenge, aggression, and retaliation."
and by the way, I wasn't far off - it is a commercial campaign: for Jordan Ahli Bank!
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